É sempre bom mudar!
Já percebeu que tudo a nossa volta está sempre em transformação? Mudar é importante, inevitável também para os negócios, trilhar novas rotas, revitalizar! E vou te dizer, a comunicação é uma ferramenta fundamental nesse processo de reconstrução.
Em 2019 muitas marcas passaram por mudanças, entre elas: Master Card, Amil, Decolar, PanVel, Minalba, entre outras. Quando falamos de marcas, não estamos falando simplesmente de redesenhar o logotipo e a identidade visual, isso é apenas uma forma de tornar visível sua comunicação. Nós estamos falando de posicionamento, de negócio, gerar novas experiências para o consumidor, criar novas estratégias de comunicação.
Quando optamos por transformar um negócio, é importante pensar no que estou projetando para as pessoas, de que forma elas estão interpretando meu serviço ou produto, pois a marca é também a percepção das pessoas, e o papel da empresa é influenciá-las positivamente nesta percepção. Por isso é muito importante criar um projeto de forma consciente, com ajuda de um profissional. A construção de uma marca não é algo tão simples, a marca é um reflexo da empresa, sua maneira de ser; é a manifestação de sua cultura, uma comunicação que acontece de dentro para fora.
Pensar no negócio de forma isolada não parece tão interessante, pensar na marca como uma ação secundária pode ser um erro. Uni-las é o melhor caminho para quem busca estar à frente dos concorrentes. O branding está cada vez mais unificado com o negócio e torna-se difícil dissociá-lo à marca, pois ela está presente na memória do consumidor. O Autor do Livro Paixão e Significado da Marca – Arthur Bender, faz uma observação muito interessante sobre marca e negócio: “Você consegue imaginar o Banco Itaú dissociado da marca Itaú? Eu não. Não acredita? Tente. Você vai ver que não dá. Mesmo fazendo força para pensar no banco, você é envolvido no branding do Itaú. Não conseguimos separar mais uma coisa da outra. Você tenta pensar só na empresa, no negócio, nas instalações do banco e o que acontece no seu cérebro? Vem imediatamente à mente as cores laranja e azul e todas as associações relacionadas com a marca. E você comprova que não tem como não pensar no banco sem pensar na marca Itaú. Você pensa na internet banking do Itaú e logo vem à mente a imagem do símbolo sendo feito no ar por uma pessoa. Só de ler essa frase sua mente já resgatou as imagens e você enxergou parte do filme que apresentava essa cena. Uma imagem (e o significado contido nela) que está no cérebro de milhões de pessoas e da qual será muito difícil que um concorrente consiga se apropriar.”
Vale refletir, se nesse ano você está projetando mudanças para o seu negócio, você está no caminho certo, é preciso evoluir sempre, mas fique atento, sua marca tem um significado, este significado traz sentido para o consumidor, tornando a sua marca cada vez mais valiosa.
82 Comentários
This will stretch your abilities and will help improve your skills. Houston Hildinger
I truly appreciate this blog. Much thanks again. Fantastic. Kelvin Gowing
Ahaa, its good discussion about this article here at this blog, I have read all that, so at this time me also commenting at this place. Dirk Geddie
Hurrah! After all I got a weblog from where I be capable of actually obtain helpful information concerning my study and knowledge. Dan Dantoni
What a information of un-ambiguity and preserveness of precious knowledge about unpredicted feelings. Keven Bemo
Hello. This post was really fascinating, particularly because I was searching for thoughts on this matter last Sunday. Erik Lenny
I have fun with, cause I discovered just what I was having a look for. Lemuel Cepin
There is noticeably a bunch to identify about this. I feel you made certain good points in features also. Salvatore Maritt
Nice post. I learn something new and challenging on websites I stumbleupon everyday. Santo Kochel
No matter if some one searches for his essential thing, thus he/she wants to be available that in detail, so that thing is maintained over here. Moses Doell
We came across a cool web-site that you might enjoy. Take a search in the event you want. Bryce Davari
Magnificent website. Plenty of helpful info here. I am sending it to some buddies ans also sharing in delicious. And of course. Dewey Spiegelman
Really enjoyed this blog post. Thanks Again. Keep writing. Taylor Jatho
Hi i am kavin, its my first time to commenting anyplace, when i read this paragraph i thought i could also make comment due to this sensible article. Lloyd Hertle
Really appreciate you sharing this blog. Much thanks again. Larry Lunford
Just wanna comment that you have a very decent site, I love the style it really stands out. Nicolas Fuda
Very good post! We are linking to this particularly great post on our website. Keep up the great writing. Blaine Hengel
Fastidious replies in return of this question with solid arguments and explaining the whole thing about that. Darren Vanoli
Hurrah! After all I got a blog from where I know how to truly obtain useful facts regarding my study and knowledge. Edgardo Blackgoat
Reactive resin coverstocks increase hook capacity. Keven Rydel
Wonderful article! We are linking to this great content on our website. Keep up the good writing. Elbert Meisler
Howdy! I simply want to offer you a big thumbs up for the great info you have got here on this post. I will be returning to your blog for more soon. Jayson Noriega
Hello. This article was extremely fascinating, especially because I was investigating for thoughts on this topic last Tuesday. Aurelio Angelozzi
All of the things we named falls 8free PSN codes. Eduardo Chitrik
I visited various blogs except the audio feature for audio songs present at this web page is genuinely excellent. Mikel Fontane
Nice answer back in return of this difficulty with solid arguments and explaining the whole thing regarding that. Enoch Camilleri
Nice answer back in return of this difficulty with solid arguments and explaining the whole thing regarding that. Enoch Camilleri
Nice answer back in return of this difficulty with solid arguments and explaining the whole thing regarding that. Enoch Camilleri
Great, thanks for sharing this post. Really looking forward to read more. Augustus Haslett
Asking questions are in fact pleasant thing if you are not understanding something entirely, but this article gives good understanding yet. Granville Verkamp
My relatives every time say that I am killing my time here at net, but I know I am getting experience all the time by reading thes nice posts. Jonathon Weisbrod
I like this post, enjoyed this one appreciate it for posting . Carson Konty
Paragraph writing is also a fun, if you know afterward you can write if not it is complex to write. Rosendo Poteete
I regard something genuinely interesting about your weblog so I saved to fav. Terrance Binning
Everything is very open with a precise clarification of the issues. Ricky Primes
Remarkable! Its genuinely awesome paragraph, I have got much clear idea about from this paragraph. Morgan Trifone
Thank you so much, Dr. Kate! I take this as a huge compliment! Your account is exactly the method I used with my first mastiff who was deathly afraid of getting her nails cut. I have since done the same thing with my lab and other mastiffs and it works! I believe all dogs, no matter how afraid they are, with patience and time, can be desensitized and/or conditioned to enjoy nail cutting. Brian Saglimben
Throughout this great scheme of things you actually receive a B just for hard work. Exactly where you actually lost everybody ended up being in your facts. You know, as the maxim goes, details make or break the argument.. And that could not be more accurate at this point. Having said that, permit me tell you precisely what did deliver the results. Your authoring is definitely very engaging and this is possibly the reason why I am making the effort in order to comment. I do not really make it a regular habit of doing that. Secondly, whilst I can easily notice a leaps in logic you come up with, I am not confident of exactly how you appear to connect the ideas that make the conclusion. For the moment I shall subscribe to your position but hope in the future you link the facts much better. Archie Agnello
Thanks for these pointers. One thing I additionally believe is that often credit cards supplying a 0% rate often entice consumers together with zero rate of interest, instant approval and easy on-line balance transfers, but beware of the most recognized factor that will void your own 0% easy neighborhood annual percentage rate plus throw you out into the bad house quick. Charles Hamlett
Geçim sıkıntısı çeken bir aktör olan Mark, karısını da yitirince iki yaşındaki oğlu Isaac ile bir başına kalır. Genç ve bekar bir anne ile yaşadığı ilişki sırasında, bundan sonra yaptığı bütün seçimlerin oğlunun yaşamını değiştireceğini fark edecektir. Lindsey Yancik
Oyuncu kadrosunda ise Jessica Alba’nın öne çıktığı yapımda güzel oyuncunun yanı sıra kadın seyircilerin halen gözdesi olan Antonio Banderas, Alexa Vega, Danny Trejo, Jeremy Piven ve birçok çocuk yer alıyor.. Chase Levert
Arkadaşlarıyla banka soyan Amir’in farklı planları vardır. Parayı alıp çölün ortasında bir köye kaçan Amir, burada da köyü kontrolü altına almış bir çete ile başa çıkmak zorunda kalır. Terrell Klos
Death of Superman adlı çizgi romanın bu sektörde ayrı bir anlamı var çünkü 4 milyonun üzerinde satan bu roman en çok satılan çizgi roman olma rekorunu hâlâ elinde bulunduruyor. 1993 yılının Ocak ayında Superman #75 yayınlandığında Superman’in ölümü birçok medya kuruluşunca haber haline getirildi. Superman #75’in kapak resminde yer alan kazık ucuna takılmış pelerin bir simge haline geldi. 15 yaşındayken haberi okuduğumda içime sıkıntı bastığını hiç unutmam. Dexter Farwick
Hdfilmcehennemi – Türkiye’nin en hızlı hd film izleme sitesi. Tek ve gerçek hdfilmcehennemi sitesi. Leonard Hardina
Hdfilmcehennemi – Türkiye’nin en hızlı hd film izleme sitesi. Tek ve gerçek hdfilmcehennemi sitesi. Orlando Klei
I have suffered from Eczema for the past fifteen years. It is a very frustrating condition, but I have learned by trial and error to live with it in the best way that I can. I have used various topical treatments and have also taken oral medications to treat the condition. Hydration has been quite helpful in treating my Eczema. I have great confidence in the recommendations that my dermatologist has provided for me. Clark Mostella
Thank you so much!
Thank you so much!
It is very comforting to see that others are suffering from the same problem as you, wow!
Thank you so much!
Thanks for thr great article!
Thank you so much!
It is very comforting to see that others are suffering from the same problem as you, wow!
It is very comforting to see that others are suffering from the same problem as you, wow!
It is very comforting to see that others are suffering from the same problem as you, wow!
It is very comforting to see that others are suffering from the same problem as you, wow!
Thank you so much!
Thanks for thr great article!
It is very comforting to see that others are suffering from the same problem as you, wow!
Thank you so much!
It is very comforting to see that others are suffering from the same problem as you, wow!
Thanks for thr great article!
It is very comforting to see that others are suffering from the same problem as you, wow!
Thanks for thr great article!
Fullhdfilmizle ile Full HD film izle deneyimi sizlerle! Türkçe dublaj ve Altyazı arşivimizle 1080p kalite kesintisiz film izleme sitesinin tadını çıkar! Werner Gauci
Thank you so much!
Thank you so much!
Thanks for thr great article!
Fullhdfilmizlesene ile en yeni vizyon filmler Full HD ve ücretsiz film sizlerle. Orijinal film arşivimizle en kaliteli film izle fırsatı sunuyoruz. Dean Muzzey
Thanks for thr great article!
Thank you so much!
Thank you so much!
It is very comforting to see that others are suffering from the same problem as you, wow!
Thank you so much!
Thank you so much!
Filmizlesene ile hızlı film izleme fırsatını yakala, en yeni ve iyi filmleri Full HD 1080p kalitesiyle online ve bedava izle. Brooks Sanseverino
Filmizlesene ile hızlı film izleme fırsatını yakala, en yeni ve iyi filmleri Full HD 1080p kalitesiyle online ve bedava izle. Tim Freytag
Took CPP at age 63. Both my wife and I contributed the max amount of yrs into the plan. If one of us dies tomorrow the other will not qualify for survivor benefits. I have a really good DB pension plan and RRSP. I am already bumping up against OAS clawback so waiting longer for CPP just means they would ckaw more back. CPP goes to buy my TFSA. Zackary Berlacher
I have discovered some points through your blog post post. One other subject I would like to state is that there are lots of games available and which are designed particularly for toddler age little ones. They include pattern acceptance, colors, family pets, and styles. These generally focus on familiarization as an alternative to memorization. This will keep children engaged without feeling like they are learning. Thanks Noah Asselmeier
Thank you so much!
Thanks for thr great article!
It is very comforting to see that others are suffering from the same problem as you, wow!