Memes e conteúdos interativos: por que são importantes para as redes sociais da sua empresa?
Nem só de posts institucionais viverá o homem
Com posts interativos/ sem posts interativos
Meme Chico Buarque
Ao fazer o planejamento de postagens no mês, é sempre bom ter uma lista de diferentes temas para abordar e transformar, por exemplo, um post comercial, que é comum e repetitivo, em algo atrativo e interativo.
A necessidade de interatividade
As redes sociais trouxeram uma nova maneira de prender nossa atenção em qualquer tipo de informação, e nós como bom brasileiros, aprendemos a fazer piada com tudo, principalmente através de imagens e frases engraçadas, usando as ferramentas que o mundo digital nos dá.
No que o humor ajuda?
A liberdade criativa nos possibilita trazer humor e ao mesmo tempo informação para o público, aproveitando também o que está em alta na internet. Com isso, não temos apenas uma boa comunicação com o público, como também a identificação com aquele conteúdo e marca, incentivando compartilhamentos e comentários sobre o assunto.
Não é apenas viralizar: com o volume de conteúdos disponíveis a cada clique, uma verdadeira conexão é muito importante para humanizar a sua marca nas redes sociais, sair da mesmice e se destacar para a audiência criando proximidade!
Pensando em conteúdos diferentes para o meu perfil
Meme Nazaré Tedesco
Conteúdos para você investir em engajamento:
- Frases motivacionais
- Memes
- Dublagens
- Enquetes
- Cases
- Depoimentos
- Bastidores
- Fotos
- Dicas
- Curiosidades
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